Rewire India / Our roadmap

A journey of
purpose, passion
& progress.

From our first mark in 2006 to a new era of intelligence. Explore the ideas, milestones and commitments that shaped Rewire.

Explore our journey
A journey in motionSince 2006
From identity in 2006, to commerce in 2009, purpose in 2015, and intelligence in 20232006200920152023IDENTITYCOMMERCEPURPOSEINTELLIGENCE
Different chapters. One enduring purpose.
Designing brands.Building legacies.Creating impact.
CHAPTER 01
2006

The foundations.

An identity. A direction. A standard to live up to.

  1. February

    An identity takes shape.

    The Rewire logo was created, setting the benchmark for our visual brand identity. The foundation was laid: the aesthetics, standards and vision for everything that followed.

  2. April

    Purpose becomes a promise.

    Our vision and mission statement was created. A clear direction was defined to drive purpose, inspire the team and create meaningful impact through our work.

  3. Year end

    Design earns recognition.

    Awarded a Photoshop Design Award and Adobe certification. Recognized for design excellence and technical proficiency, and highlighted among peers for outstanding quality.

CHAPTER 02
2009 — 2014

Craft. Scale. Legacy.

Growing our capabilities while raising the standard of our work.

  1. 3 years

    Commerce, fully connected.

    Learned and implemented completely automated ecommerce platforms for clients. Built high-converting stores with creative marketing strategies, customer journeys and experiences optimized around customer psychology.

    These platforms generated over a million dollars in sales for clients and continued to thrive.

  2. 5 years

    A world-class standard.

    Focused on improving quality and maintaining our place among top-tier design firms around the world. Serving clients across the globe with uncompromising quality, creativity and strategic design solutions.

  3. 7 years

    New industries. Same values.

    Started branching out into other industries. Expanded into new fields while staying true to our core values of exceptional quality and impactful branding.

  4. 8 years

    The Legacy Project begins.

    Started working on the Legacy Project, focused on creating brands that leave lasting imprints in the minds and hearts of people.

  5. 8.5 years

    100+ projects. A new chapter.

    Crossed 100+ projects and sharpened our focus on top-tier and elite projects. A milestone of trust, growth and excellence, with continued focus on elite collaborations and impact-driven design.

CHAPTER 03
2015 — 2021

Purpose in practice.

Putting our work behind the things that matter beyond business.

  1. 9 years

    More care. Greater commitment.

    Increased nonprofit CSR from 2% to 5%. Strengthened our passionate brand, “Closest Pal,” dedicated to the care and health of dogs, with a cat-friendly approach and wider animal campaigns.

  2. 12 years

    Ideas with a longer horizon.

    Started working on impactful, long-term projects focused on global challenges: vertical farming, solar cities, sustainable energy, sustainable solutions, food shortages and more.

  3. 15 years

    A passion for new possibilities.

    Found a passion for organ cultivation from cells. Worked on several campaigns to help bring organ cultivation research and innovation into the mainstream.

CHAPTER 04
2023

The intelligence era.

Reimagining how we build, deliver and scale.

  1. 17 years

    AI changes the way we work.

    AI brought major changes to how we build, deliver and scale. Automated workflows were enhanced with BIG Intelligence, with modules added to reduce human intervention and elevate experiences.

    Introduced an intelligent chatbot and XENA AI — a complete online business activity solution, described as patent-pending at this milestone.

The next chapter

Rewiring for an
AI-first world.

AI renewed our focus on making every parent company and subsidiary ready for a changing world. Adapting our technology, upgrading our systems and integrating intelligence became essential to how we move forward.

If the internet marked a major turning point, imagine how AI will shape the world in the years ahead.

A perspective from our 2023 roadmap

Designing brands. Building legacies. Creating impact.

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